Merrill J. Fernando

 Merrill J. Fernando: The Visionary Behind Dilmah Tea

 

Merrill J. Fernando, a name synonymous with premium quality tea, is a Sri Lankan entrepreneur who revolutionized the global tea industry. Born in 1930 in a small village in Sri Lanka, Fernando's journey from a tea taster to the founder of one of the world's leading tea brands, Dilmah, is a story of vision, dedication, and resilience. His commitment to quality, integrity, and social responsibility has not only transformed the tea industry but has also had a profound impact on the lives of tea growers and communities in Sri Lanka.

Early Life and Education

Merrill J. Fernando grew up in Pallansena, a village near Negombo, Sri Lanka. His early life was marked by simplicity and a close connection to nature, which would later influence his deep respect for the environment and sustainable practices. After completing his education in Colombo, Fernando embarked on a career in the tea industry, a path that was not typical for Sri Lankans at the time. He was one of the first Sri Lankans to be trained as a tea taster, a profession then dominated by the British.

The Birth of a Vision

In the 1950s, the tea industry was controlled by a few multinational companies, and Sri Lanka (then Ceylon) was primarily a supplier of bulk tea, with little control over branding or quality. During his training in London, Fernando realized the potential of creating a unique, high-quality Ceylon tea brand that could compete on the global stage. He envisioned a tea brand that would maintain the integrity of Ceylon tea and ensure that the profits benefited Sri Lankans rather than foreign conglomerates.

This vision laid the foundation for Dilmah Tea, which Fernando established in 1988. The name "Dilmah" is derived from the names of his sons, Dilhan and Malik, reflecting his commitment to family values and legacy. Fernando's mission was clear: to produce tea that was fresh, single-origin, and packed at source in Sri Lanka, ensuring that consumers received the best quality while also supporting local communities.

Overcoming Challenges

The journey to establishing Dilmah was fraught with challenges. Breaking into the international market, dominated by established brands, required not only a superior product but also significant marketing and distribution efforts. Fernando faced skepticism and resistance from industry giants who were comfortable with the status quo of bulk tea trade. However, his unwavering belief in his product's quality and his innovative approach to marketing eventually paid off.

Fernando introduced the concept of "garden fresh" tea, emphasizing the importance of freshness and origin. He insisted that Dilmah tea be packed at source in Sri Lanka, a practice that preserved the tea's quality and supported local employment. This approach was revolutionary at the time and set Dilmah apart from competitors.

Commitment to Quality and Ethics

Merrill J. Fernando's dedication to quality is evident in every aspect of Dilmah's operations. From the careful selection of tea leaves to the stringent quality control measures, Dilmah ensures that only the finest Ceylon tea reaches consumers. Fernando's insistence on traditional, artisanal methods of tea production, combined with modern quality assurance practices, has earned Dilmah a reputation for excellence.

However, Fernando's vision extends beyond producing exceptional tea. He is a firm believer in ethical business practices and corporate social responsibility. The MJF Charitable Foundation, established by Fernando, reflects his commitment to giving back to society. The foundation supports a range of initiatives, including education, healthcare, and livelihood development for underprivileged communities in Sri Lanka. Additionally, Dilmah's environmental initiatives promote sustainable agriculture and conservation, aligning with Fernando's belief in protecting the natural resources that make Ceylon tea unique.

Global Recognition and Impact

Under Merrill J. Fernando's leadership, Dilmah has grown into a globally recognized brand, available in over 100 countries. The company's success has not only brought recognition to Ceylon tea but has also highlighted the importance of ethical business practices. Fernando's pioneering efforts have inspired other Sri Lankan tea producers to focus on quality and sustainability, contributing to the overall upliftment of the industry.

Fernando's contributions have been widely recognized. He has received numerous awards and honors, including the title of "Sri Lanka's Businessman of the Year" and the prestigious "Sri Lankan of the Year" award. His advocacy for ethical trade practices and his philanthropic efforts have earned him respect and admiration worldwide.

Legacy and Future

As Merrill J. Fernando approaches his nineties, his legacy continues to thrive through his family and the dedicated team at Dilmah. His sons, Dilhan and Malik, have taken on leadership roles within the company, ensuring that Fernando's vision and values remain at the core of Dilmah's operations. The next generation is committed to upholding the standards of quality, integrity, and social responsibility that their father established.

Fernando's story is a testament to the power of vision, perseverance, and ethical entrepreneurship. He has demonstrated that it is possible to build a successful global brand while staying true to one's principles and making a positive impact on society. Merrill J. Fernando's journey from a small village in Sri Lanka to the helm of a world-renowned tea brand is an inspiring narrative of passion, innovation, and unwavering commitment to excellence.

 

 

 

 

Merrill J. Fernando's life and work have left an indelible mark on the tea industry and beyond. Through Dilmah, he has championed the cause of quality, authenticity, and ethical business practices, setting a benchmark for others to follow. His dedication to improving the lives of Sri Lankans and preserving the environment reflects a deep-rooted sense of responsibility and compassion. As Dilmah continues to grow and evolve, the principles and values instilled by Merrill J. Fernando will undoubtedly guide its future, ensuring that his remarkable legacy endures for generations to come.

            By

Asanga Divulwewa

0760373002, 0750356145